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INTRODUCTION

Overview of Grooves Audio and its expansion plans in India Objective: To present new retail distribution models for India Grooves Audio is a pioneering audio brand that has been at the forefront of innovation and excellence in the industry. With a passion for delivering unparalleled sound quality and a commitment to excellence, Grooves Audio has established itself as a trusted and revered name among audiophiles and music enthusiasts alik

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OUR JOURNEY

Journey began in Saudi Arabia, where it established its roots in the audio industry, capturing the essence of Middle Eastern sound. The brand then expanded to Dubai, where it refined its products to cater to a diverse, cosmopolitan audience, blending modernity with tradition. Now, Paira has ventured into India, a land of rich cultural heritage and diverse musical traditions, where it continues to innovate and captivate audiophiles with its unique blend of Middle Eastern and contemporary influences

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